Rising alt pop, hip hop, and R&B act 12AM drops new braggadocious single “Lights” out now via Sony Music Entertainment Canada. On the track, the Canadian talent links up with Baltimore rapper, producer, and Metro Boomin affiliate, Pyrex (Whippa) to deliver a slick end-of-summer jam. Following the streaming success of his latest releases like“come over” and “Ski Mask” (which landed on Spotify’s highly-acclaimed ‘tear drop’ playlist), the new heat cements the Canadian talent as a fiery newcomer to watch.
Produced by Evan Gartner and Mason Sacks, “Lights” features alluring guitar loops over hard hitting 808s and bass, both spotlighting 12AM’s signature melodic R&B sound. The lyrics paint an glorious picture of his freshly acquired L.A. lifestyle: the extravagant bliss of hopping out of suicide doors, jacuzzi living, and women, with questions asked about the pricetag on the finer things. But it didn’t always start out this way, juxtaposed by the artist’s challenged upbringing, 12AM offers his latest verses from the top of the mountain he’s been climbing before his official arrival in 2016. With the assist on the track, Pyrex ascends alongside 12AM with his distinct hot-blooded delivery. Together, flaunting and thriving on it’s hypnotic beat, serve up a certified banger.
The new music proceeds after “come over” and “Voices” whose success resulted in early rotation on Apple Radio 1, premieres with Travis Mills and media coverage from various cultural tastemakers. In addition to mainstream radio and media coverage, praise for 12AM’s collection can be seen across social media from artists such as Travis Barker, Tyla Yaweh, and Elijah Woods.
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