Dark pop siren ari hicks has released her new music video “Midas” out today from her forthcoming EP It’s Not That Deep: Chapter 2.
“Midas” is a raw and authentic narrative of the importance of finding the beauty in the chaos that comes with life. With hauntingly rich piano chords, hard-hitting synths and a bass-heavy production that is drenched with hints of danger, “Midas” is an enthralling musical cautionary tale. ari’s distinctive otherworldly vocals ebb and flow into seductive melodies, enticing listeners at every note. The relatable and deeply important mental health narrative is about “making peace with your decisions and the consequences of your actions,” she confides. “The story of Midas is a cautionary tale, the perfect example of the phrase “be careful what you wish for”. I’m someone that has a hard time convincing myself not to dwell, and has an even harder time pulling myself out of it once there. This song is representative of that moment of peace in letting something go and turning into something that no longer hinders you but strengthens you. Like I said, there’s beauty in chaos, I’d love to encourage more and more people to find it for themselves,” ari further proclaims.
“Midas” is the first single off of her upcoming EP It’s Not That Deep: Chapter 2. The darker sister follows her critically acclaimed EP It’s Not That Deep: Chapter 1, which garnered acclaim by the likes of LADYGUNN who described it as a “fiercely and empowering EP” and by NOTION who proclaimed ari as a “dark pop siren who is one to watch”. It’s Not That Deep: Chapter 2 explores the rollercoasters of everyday life, the emotional upheaval and complexity of being human as well as the theme of acceptance. Both EPs encompass the upcoming album It’s Not That Deep, an honest and bold storybook about unapologetically stepping into your power and a riveting soundtrack of entering your Villain Era. Each Chapter is a collage of stories and experiences that were derived to hone in on the concept of reclaiming your power.
ari hicks has firmly proved herself as a top artist to watch this year. Reigning as a Live Nation’s “Ones to Watch 2022” with nearly 200k TikTok followers and earning acclaim from the likes of Wonderland, Vogue, Alt Press and many more. She further has over 7 million streams across platforms and her music has received acclaimed from popular Spotify playlists including New Music Friday, Pop Rising and SALT among others.
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