Vevo, the world’s leading music video network, announces the launch of their new live performance series, “Extended Play,” with a special performance of “You Could Start A Cult” from Niall Horan’s new album The Show. Niall previously worked with Vevo in 2019, releasing studio performances of “Nice to Meet Ya” and “Put A Little Love On Me.”
Extended Play is a multi-song performance capture shot in existing locations that realize the vision of an artist’s project. The series begins in an anchor space and steadily works through different locations, showing viewers the evolution of the music through creative workflow. Through artists’ close collaboration with Vevo’s team, Extended Play marries the art of songwriting with breathtaking visual settings for a series of bespoke performances.
Specifically tailored to the artist’s aesthetic, Niall’s “You Could Start A Cult” performance was shot in the hills of California. Viewers are treated to Niall perched on a chair gazing into the distance as he croons under the sun. Guitar in hand and behind his trusted harmonica, he is one with nature, serenading the surrounding flowers in a solemn, reflective performance that leaves viewers eager for more.
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