Serena Ittoo, a singer-songwriter from Enfield, UK, uses her music to explore and express the emotions we all experience in our daily lives. Her emphasis on authenticity highlights the importance of embracing our unique selves, both in her music and in her interactions with others.
Her latest single, “Believe Again” is an uplifting and optimistic track described by Serena as her favourite song she’s ever written in her career so far. Exploring themes of past life energy, soulmates, future and destiny, “Believe Again” is about finding someone who you were destined to meet, who ultimately changes your life forever – making you see and feel the beauty of life again. The songwriter explains, “they save you in a way and the song expresses pure gratitude for this person’s soul and energy they have brought into your life. It’s something magical and can’t really be explained but when you meet it feels so familiar but completely new at the same time.” Renewing your childlike faith, innocence and love for life, this special person is the “call of your heart” who has come in to help you to “believe again”. Serena shares, “I feel that anyone who has ever been through really hard challenges and struggles in their life will know how powerful this statement is.”
Sonically, “Believe Again” shimmers brightly with hopeful lyrics, a colourful melody and a fast-paced, move-inducing beat. Marking the beginning of a new chapter for Serena, “Believe Again” is an iridescent pop anthem that will be stuck in your head all day long.
Her commitment to her craft has opened doors to amazing opportunities, such as writing and performing an original song at Sir Paul McCartney’s childhood home. Serena has also collaborated with renowned songwriters like Grammy winner Gary Nicholson and multi-award-winning Jeff Cohen in Texas. Ittoo has garnered acclaim from the likes of NOTION, Earmilk, Atwood Magazine, Music Crowns and Record of the Day, as well as having featured on numerous podcasts.
Dive into the world of Serena Ittoo’s music and discover her relatable melodies that connect listeners across language and cultural boundaries. Her songs will inspire you to appreciate your own individuality and recognise the shared experiences that unite us all.
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