BILLIE EILISH SHARES SUSTAINABILITY PLAN FOR UPCOMING HIT ME HARD AND SOFT: THE TOUR

Ahead of her North American HIT ME HARD AND SOFT: THE TOUR starting September 29 in Quebec, Billie Eilish has shared the tour’s sustainability plan in a continued effort to help lower the carbon footprint: https://store.billieeilish.com/pages/sustainability

PLANNING FOR THE CONCERT AND WHAT TO EXPECT…
Did you know that over 70% of a concert’s carbon footprint comes from guests attending the shows? We understand it’s hard to be part of the solution if you aren’t provided the tools to make a change. This is why Billie Eilish and her team have worked closely with Live Nation, REVERB, Support+Feed, and Google Mapsto help design a sustainable tour program that matches our overall environmental standards and empowers EVERYONE with the tools, knowledge, and resources needed to help heal our planet.

Some ways in which you can become part of the solution and help reduce these statistics include:
* Find your best route: Use Google Maps to find real-time public transit directions, walking directions and fuel-efficient driving routes. 
* Bring an empty (32 oz or less, unbreakable) water bottle to the show: There will be refillable water stations at every show.
* Eat plant-based: Great plant-based options to and from the venue can be found on Billie’s List on Google Maps.

TRANSPORTATION
For fans traveling to the shows, Billie Eilish has partnered with Google Maps to help you find the most sustainable way of getting to her show, whether that be by walking, biking, or using public transport. For fans who have to drive, Google Maps can show you the most fuel-efficient route. Easy access to cycling and public transport options makes it possible for fans to explore the most eco-conscious ways to travel.

HOSPITALITY
If you’re looking to eat before or after the show, Billie and Google Maps have partnered to provide you with various plant-based options in Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia and Washington, D.C.. Just search for one of these tour cities in Maps and scroll down on the city page to find the best plant-based options on your route.

We have also worked with every venue to ensure there are plant-based options at concessions.

Bring your own empty (32 oz or less, unbreakable) water bottle. FREE Water Refill stations will be available at every show. You can also fight Single-use Plastic by purchasing a reusable custom-artwork Nalgene RockNRefill Bottle available at each show. All proceeds from bottle donations support social and environmental organizations and causes.

ECO-ACTION VILLAGE

There will be an Eco-Action Village sponsored by REVERB on every tour date across the world. Fans are encouraged to visit the Village and join in efforts to take urgent environmental and climate action. 

Actions include:
* Register to vote or take voter action with HeadCount in the U.S.
* Connect with local climate non-profit organizations to learn more about their work and how fans can get involved in their local communities
* Take the Support + Feed Pledge to eat one plant-based meal each day for 30 days
* Participate in the Music Climate Revolution Fast Fashion Study to help REVERB to better understand the impacts of fast fashion and its connection to music
* ENTER TO WIN! All fans who take action can enter to win special prizes

SUPPORTING LOCAL COMMUNITIES. PLANT-BASED FOOD DRIVES
Thanks to Support+Feed, attendees will have the opportunity to participate in Plant-based Food Drives across select cities to help raise awareness and gather food to distribute to local communities. For more information on how to volunteer in your local community, go to https://supportandfeed.org/pledge/

OVERHEATED
Overheated brings together climate activists, musicians, designers and other leading voices for a day filled with discussion, community building and resources to help tackle the climate crisis. Coming to select tour cities.

MERCH STANDS
All merchandise clothing will be made from a variety of 100% recycled cotton, organic cotton or recycled polyester. Posters are made from 100% recycled paper.

All vinyl is made using recyclable or recycled compounds and all packaging is made from recycled paper/boards. The ink used is raw plant-based and water-based dispersion varnish. The sleeves are 100% recycled and re-usable.

No plastic bags are offered on tour

CHANGEMAKER TICKETS
Billie has designated tickets at every show on her tour for the Changemaker program. Proceeds from these tickets will create a Climate Impact Fund, managed by nonprofit partner REVERB, that will support important organizations, projects, and voices dedicated to climate justice, reducing carbon pollution, and supporting crucial environmental work. 

Changemaker tickets also support Billie Eilish and REVERB’s Music Decarbonization Project, a campaign co-founded by Eilish to eliminate greenhouse gas pollution in the music industry. 

BEHIND THE SCENES
Behind the scenes, the touring team has made extra efforts to reduce and consolidate all use of buses and trucks and are working with each venue to ensure all employees are briefed and ready to comply before and after the show.

We have worked with each venue to ensure the reduction of Single-Use Plastics by implementing the below measures:
* Reducing and eliminating single-use plastic water bottles in concessions
* Paper straws only, or straws only available upon request
* No pouring beverages in existing containers into plastic cups, a.k.a. No “Double Pours”
* No plastic bags for concessions or merch
* Reusable water bottles and insulated mugs for artists and crew
* Reusable or compostable serviceware in catering, offices, and tour buses
* Water Refill Stations placed throughout backstage area, catering, offices, and buses
* Ban on single-use plastic items backstage

WASTE DIVERSION AND MANAGEMENT
* Full recycling optimization of venue capabilities and municipality for both backstage and fans. Recycling for any non-reusable items will be available throughout backstage areas, offices, catering, and tour buses 
* Post-consumer sorting where practical and possible and clearly labeled with conveniently placed receptacles for all materials 

ADDRESSING THE CLIMATE IMPACTS OF TOURING
Billie Eilish is continuing her long-standing partnership with environmental nonprofit REVERB on this tour, building on the success of previous efforts, which resulted in over $1 million donated to environmental, greenhouse gas reduction, and climate justice projects, more than 150,000 fan actions, and much more. REVERB is working with Billie’s team to measure the carbon footprint of HIT ME HARD AND SOFT: THE TOUR. In acknowledgment of the climate impact of touring, Billie Eilish is supporting REVERB’s Climate Project Portfolio. The portfolio is composed of projects and organizations designed to support measurable greenhouse gas reductions, address climate justice, restore nature, and advance decarbonization efforts in music, all with the goal of addressing the complex challenges of the climate crisis.

IMPACT HIGHLIGHTS FROM BILLIE’S 2022 TOUR

133,500+ FAN ACTIONS TAKEN IN ECO ACTION VILLAGE

117,000+ SINGLE-USE PLASTIC BOTTLES ELIMINATED AT SHOWS

$1 MILLION+ RAISED FOR NONPROFITS, ENVIRONMENTAL JUSTICE, AND CLIMATE PROJECTS

8.8 MILLION GALLONS OF WATER SAVED BY SERVING PLANT-BASED MEALS BACKSTAGE

About Author

Danny

See author's posts