APRIL IVY Releases “Temporary Love”

Portuguese pop princess April Ivy continues to carve out a name for herself with “Temporary Love” – her second single following her new signing with Beverly Martel.   

Following on from April’s well-received January single “Can’t Fight This Feeling” – labelled a “deep-dive into the realm of disco beats and grooves” by THE LINE OF BEST FIT – “Temporary Love” is another slice of unforgettable funk-pop perfection from the rising star.

Spotify Link -“Temporary Love”

https://open.spotify.com/album/7dqQn8o10pNgnyh5N40BOI

Produced by AZTX and co-written by them with April and Danny Wilkin of Push Baby (f.k.a. Rixton), “Temporary Love” is a tale of passionate, cherished love told across a mellow blend of rich guitar licks, smooth seductive rhythms and  April’s tender, honeyed vocals: “I know this ain’t no temporary love” she confesses during the breezy chorus.

20 year-old April, who counts Ariana Grande as a fan, has been leaving a mark with her music, making her a national sensation when it comes to radio airplay and music festivals. The award-winning artist started her career in show business at the age of 9, when April began voicing Disney characters in Portuguese dubs of titles including Toy Story 3, Tangled and Minnie & You. 

In 2016, April’s chart topping first single “Be Ok” made it onto major radio playlists and caught the attention of Universal Music France, who quickly signed her at the age of 16. After an onslaught of singles over the years, April’s July 2019 project with Warner Portugal game.of.love earned her an MTV Award nomination for “Best Portuguese Act”, her Globos de Ouro nomination (Portuguese Golden Globes) for “Best New Artist” and the award for “Best New Artist” for Nova Era.

Now, April returns with “Temporary Love”, the second taster of her upcoming music with Beverly Martel after stints at Warner Portugal, Sony Portugal and Universal France. The future is clearly bright for April Ivy, a sensational artist unfolding who has the potential to reach the upper echelons of the international pop sphere with a myriad of gripping ear-worms still waiting to be unveiled.

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