Toronto singer, songwriter and multi-instrumentalist AVIV, who pens D.I.Y pop that feels universally relatable, grew up surrounded by music and learned to play piano and guitar at a young age. During the pandemic, she began writing songs in her bedroom, inspired by artists like Elliot Smith, Lorde, and Radiohead, which led her to sign with Photo Finish Records in the US, and Dine Alone Records in her native Canada. AVIV shared her evocative hook-laden collection of songs called DROWNING IN THE CULTURE in April 2022. Her new single “Running Shoes” is all about an escape. AVIV confides, “
They symbolize a gateway to comfort and sanity. In this case, to someone who provides these amenities. It’s the impulsive desire to just put your shoes on and run to safety.” Produced by famed Canadian producer Robbie Lackritz (Feist, Alvvays), “Running Shoes” features saccharine melodies gliding over a lush folk pop backdrop for a slow burned diary of solace.
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