Sweet without being saccharine, sentimental without being mawkish, ‘The Best I Can’ is a poignant reflection on the twin poles of femininity, and the quiddities of being human and vulnerable. Framed as a series of statements to one’s weaker self, ‘The Best I Can’ is a slow bounce hinged around a minimal and addicting bassline. Written by Cassandra, whose R&B tinged vocal recalls the halcyon days of Lauryn Hill, the song was produced by band member Fabio Rizzoli, aka BeeOff, and recorded and performed by the band at the SAE Institute of London. Beau Vallis (Kelly Rowland, Pharrell, Lil Wayne, Snoop Dogg) assists Fabio with the mixing and masters it himself.
On ‘The Best I Can’ EnnieLoud have found a style that mixes neo-soul melodics with the ambient soundscaping of artists like Portishead and Goldfrapp, adding technical flourishes used by live DJs – drum and bass filters, synth arpeggiators and samples. The video was directed by Juanmi Cuesta and choreographed and performed by Italian danseuse Colette Gasparini. It follows a young girl as she dances with tireless passion in the immensity of a disused warehouse. ‘The Best I Can’ is a sincere expression of inner-strength, a genre-defying testament to self-definition in the face of very human doubts.
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