Rising alt-pop star Greta Jaime returns with ‘Internet Love’, the last of her releases in 2019. A shimmering solitary guitar arpeggio floats beneath her vocal. As the song grows, so too does the style, weaving bold melodies – reminiscent of Tove Lo or BANKS, – with the throbbing spectral-pop darkness of Grimes.
When the beat drops, the bass and drums lurch with a groove that channels elements from trap music. Merging approaches from across the spectrum of contemporary popular music into her highly idiosyncratic, vibrant and intensely detailed sonic world, Greta takes on difficult themes of love and false connection in our digital times.
‘Internet Love’ caps a year of consistent releases for Greta, and sets a new high watermark for her skills as a songwriter, multi-instrumentalist, singer and producer. There is no doubt that Greta will enter 2020 at the crest of ones-to-watch lists.
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