Rising star and one-to-watch Iyla returns with her first new music of 2022, ‘Sad Bitch Bad Bitch,’ out now via 3T Entertainment/Astra Velum/EMPIRE. Helmed by Iyla and her longtime collaborator and co-producer, Kadis, the new track is brimming with swag and her signature sass, the track delivers that irresistible soul-pop sound she is known for. Iyla is back!
Speaking about the new track, Iyla reveals, “I believe our power is in ALL of who we are, not just the best parts. I am my best and my worst. That is the very human dichotomy of sad bitch bad bitch.”
Also unveiled today, the song’s official music video. Directed by longtime collaborator Patrick “Embryo” Tapu and filmed in Los Angeles, the black & white clip features in your face choreography by Janelle Ginestra and impeccable styling from Brookelyn Styles. Her exemplary, other-worldly visuals are fast becoming an Iyla trademark, each one delving deeper into her avant-garde approach to her art and fueled with important messages.
‘Sad Bitch Bad Bitch’ marks the highly anticipated return of Iyla, who’s last release, 2020’s critically acclaimed 7-track EP ‘OTHER WAYS TO VENT’ featured highlights including ‘Strings‘ which MTV hailed as a “standout” cut from the EP, lauding its “skittering, schizophrenic production,” over which “she both floats with airy consideration and dives into rage-by-the-syllable sass,” ‘Tattoo Tears,’ which was praised by E! Online as an “excellent pop/r&b hybrid,” ‘Bad Side,’ which Cosmopolitan included on their list of ‘Best Songs of the Summer’ and the EP’s lead single, ‘CASH RULES,’ featuring hip-hop heavyweight Method Man.
Since the release of Iyla’s debut EP, ‘War + Raindrops,’ (including fan favorites ‘Juice‘ and ‘Flowers‘) the young Los Angeles-born artist — whose influences include Destiny’s Child, Brandy, Aaliyah, SZA, Kehlani and H.E.R –has amassed more than 65 million streams across Spotify, Apple and YouTube. She has achieved Top 40 success at rhythmic radio, been appointed by YouTube Music as one of their Foundry Artists (following in the footsteps of ROSALÍA and Dua Lipa) and headlined her first ever North American tour with sell out shows in San Francisco, New York, Chicago, and Toronto, to name a few. With just 2 Eps under her belt, Iyla has received critical acclaim from the likes of FADER, V Magazine, NYLON, MTV, and Vogue.
Stay tuned for more news and music from Iyla, coming soon!
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