KRIS JAMES SHARES THE NEW SINGLE ‘FOREVER, FOREVER’

Liverpool-based singer-songwriter Kris James is expanding his musical reach with the release of his latest single “Forever Forever”, not only in English but also in Japanese and German translated versions, using Kris’ own vocals. This new development comes as part of a groundbreaking collaboration with an innovative AI music translation startup (sipher.io). 

“Forever Forever” weaves a captivating narrative of eternal love, soulmate connections, and the profound longing for an everlasting bond. It delves into the essence of being deeply known by another, and the yearning for that connection to transcend time. Kris states, “Inspired by my own personal journey, which, after a decade of solitude, found what was believed to be a timeless love, only for it to unravel, this track stands as a bittersweet homage to idealists and romantics”.

Capturing the poignant reality that sometimes, the most profound connections can leave us, it yet maintains the undiminished hope for a love that lasts forever. Celebrating love’s infinite possibilities, it serves as a testament to the beauty and tragedy of seeking a love that endures beyond time’s confines. “Forever, Forever” is not just a song; it’s an anthem for those who dare to love deeply, dream boldly, and cherish the notion of a love that lasts a lifetime and beyond.

The decision to release “Forever Forever” in multiple languages stems from Kris’ desire to connect more deeply with his international audience, transcending language barriers and bringing his emotive storytelling and soulful melodies to a wider global audience. The translations, rendered with the help of cutting-edge AI technology, maintain the song’s emotional depth and lyrical integrity, offering a unique listening experience in Japanese and German.

Kris adds, “When the opportunity presented itself for me to have multiple language versions of this release, I jumped at the chance. This is something I haven’t seen other artists do yet, so I feel like I’m one of the pioneers in this space.”

Kris’ journey in music has been deeply personal from the start. His early affinity for soul music, showcased by his renditions of songs like Otis Redding’s ‘Dock of the Bay’, paved the way for his passion for expressive songwriting. He devoted his formative years to mastering his craft, driven by a vision to share his stories through music and playing live, which has included support dates with Will Young and Anastacia.

In addition to releasing more music and performing live throughout the year, Kris is also the founder of Amanzzo, a luxury sustainable menswear brand, which recently launched its first swimwear collection.

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