Kris James, the dynamic UK-based singer-songwriter, is once again pushing the boundaries of musical innovation with the upcoming release of his new single “Hold On”. This latest project follows his previous single “Forever Forever”, which was also released in multiple languages. Building on this achievement, “Hold On” will not only be available in English but also in Japanese, German, French, and Spanish, all performed using Kris’ own melodious vocals.
Kris has been recording at the iconic Motor Museum in Liverpool, a studio renowned for its history of legendary recordings by artists such as The 1975, Bring Me The Horizon, Oasis, and The Arctic Monkeys. This choice of location reflects Kris’s dedication to producing high-quality music that resonates with a wide audience.
Kris also announces he has been confirmed as the special guest on Lulu’s tour in November.
Kris said “I am thrilled to be joining Lulu on her UK tour this November. It will be an incredible honour to share the stage with such a legendary artist. Big shout out to Lulu for this amazing opportunity.”
Kris continues his partnership with the cutting-edge AI song translation startup, sipher.io. This collaboration utilises state-of-the-art generative models for lyric translation, singing voice synthesis, and style transfer, ensuring the song’s emotional depth and lyrical integrity are perfectly maintained across all language versions. The addition of French and Spanish translations underscores Kris’ commitment to expanding his reach and connecting with an even broader international audience.
“Embarking on a journey of love and resilience, ‘Hold On’ serves as a poignant anthem for humanity, reminding us to stay united through turbulent times, holding on to our purpose and unwavering strength together,” Kris explains. “The powerful message of the song urges listeners to never lose sight of what truly matters and to persevere as one, making it not just a track to enjoy, but an anthem to inspire.”
“Hold On” is the second single from Kris’ upcoming album, which is set for release later this year. Kris’s ability to intertwine emotive storytelling with soulful melodies has captivated audiences worldwide, and his latest single promises to deepen that connection. By transcending language barriers, Kris James not only showcases his versatility as an artist but also brings his message of hope and resilience to a global stage.
In addition to his musical endeavours, Kris is also the founder of Amanzzo, a luxury sustainable menswear brand, which recently celebrated the launch of its first swimwear collection. This blend of creativity in both music and fashion underscores Kris’s dedication to innovation and quality.
“Hold On” will be available on all major streaming platforms from 31st May 2024. Kris James invites listeners around the world to experience the rich tapestry of sounds and emotions woven into this unique multilingual release.
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