Litany needed a suitably bold vision to make the video for her larger-than-life indie/alt-pop anthem ‘uh-huh‘ stand out. And the answer emerged from an unlikely source.
Step forward comedian, scourge of Hugo Boss, and Litany mega fan Joe Lycett. His perky, pink and provocative video for the track represents his directorial debut, and features some of the duo’s famous friends, including ‘The Duchess’ creator Katherine Ryan, musician Billie Marten and comedy queen Vinegar Strokes (‘RuPaul’s Drag Race’). They’re adorned with fantastically fabulous knitwear crafted by Ruby Kirby, as the video’s rapid-fire edits pops with personality.
The idea started during the first wave of lockdown. Joe was listening to Litany’s tracks on repeat and discovered via Instagram that she was a fan of his, too. He reached out with the suggestion that he could direct a video of hers, and was excited when she said yes.
Joe Lycett commented, “I’m a huge fan of Litany and actually can’t believe I got to direct a music video for her. I’m also a huge fan of white wine but I’ve already made loads of videos with white wine.
Litany, real name Beth Cornell, added, “I’m not gonna pretend I wasn’t reading his book at the time of Joe reaching out to me on Instagram. I’m a huge fan. His effortless comedy never fails to make me howl with laughter and when he suggested working together on a music video, after almost passing out with excitement, I sent him the demo of Uh-huh immediately. The song is unashamedly about sex, so good you sometimes forget who you are and within 24 hours Joe had emailed me with the most stupid yet perfect idea and, well, here we are! It brings me so much joy watching it, even more now knowing I can call someone I admired so much, a dear friend. Enjoy hens!”
From last year’s ‘Single Player Mode’ to the recent ‘Starsign’ and now ‘uh-huh’, Litany is in the midst of a new rush of attention. She’s earned fresh praise from The Line of Best Fit and Wonderland as well as radio support from 6 Music and BBC Introducing. Her hook-filled, conversational songwriting is connecting with a growing audience, resulting in 70 million streams to date including 25 million for her attention-grabbing breakthrough ‘Bedroom’.
She explores the ups, downs and in-betweens of relationships in the digital age within a sound that puts a distinct UK spin on influences such as Robyn, Christine and The Queens, HAIM and Caroline Polachek.
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