MRCH unveil their new video for ‘Wild.’ The track is from their EP TV Bliss out on Vertex Music Ltd. The clip was shot at Arcosanti, an experimental town in the high desert of Arizona with eye catching architecture. The lyrics of ‘Wild’ include “Bathe in the sunshine/ do what makes us scared/ Can’t wait for the moment when we’ll feel prepared” the band says of the song: “Life’s short. Do the thing.” The locale of the video encapsulates this sentiment:
“Growing up in the middle of the Arizona desert, Arcosanti is a well known artist community. Kind of Star Warsian. We wanted to feature something uniquely home state with a futuristic element cause we’re looking forward… maybe even allowing ourselves to be excited about what’s next ~ which is really what Wild is about. Taking a chance on an adventure.”
MRCH will play a hometown gig at Gracie’s Tax Bar in Phoenix on November 4th to celebrate the vinyl release of TV Bliss. They’ll be announcing more live dates soon as well as heading into the studio to record a full length album set for release in early 2024.
Arriving three years after their previous No-Holds-Barred EP, the upcoming TV Bliss represents a brave new era for MRCH. The duo delved deeper into collaboration, first developing demos with the help of Jimmy Eat World’s Jim Adkins, and then bringing creative more voices into play with mixing from the Grammy-nominated Tony Hoffer (Depeche Mode,Metric, Chromeo) and mastering by Dave Cooley (Wolf Alice, Tame Impala, Paramore). Its lyrical themes and visual aesthetic were inspired by Mickey’s childhood memories of being lost in the escapism of television – something which has been reflected with previous MRCH tracks featuring in Shameless, Guilt, The Vampire Diaries, Famous in Love, Search Party, 13 Reasons Why and The Twilight Zone.
Mickey and Jesse met at a music store in Arizona. While their backgrounds at that point were polar opposite (Mickey as a singer-songwriter, Jesse in the world of prog-metal), their differences became a strength – not only in regards to their genre backgrounds, but also their personalities: Mickey always wanted to make an emotional connection, while Jesse loved experimentations with new sounds. They both studied jazz in Phoenix, before shared influences such as Cocteau Twins, New Order, Metric, Phantogram, St. Vincent, Purity Ring and Beach House led to the formation of MRCH. Now TV Bliss is set to take them further than ever before.
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