Precious Pepala today shares the official video for her debut single ‘My Eyes Only’, a bold arrival and opening statement from a rising new voice in UK pop. At just seventeen, Precious’ lyrics manage to contain universal sentiments that speak to her generation – ‘My Eyes Only,’ which NYLON Magazine praised as “a stunning introduction to a promising talent,” hailing Precious for having “a voice beyond her years and ear for captivating melodies”; is a soaring vocal showcase about vulnerability in private, and the video, directed by Alexandra Crichton-Brannan, reflects this sentiment, with Precious crying in her bedroom, wanting to hide her emotions from those closest to her.
Speaking about the video, Precious reveals, “This is my first ever music video, so it’s really special to me. The song is very personal and shows a vulnerable side of me that I rarely let people see, and I wanted to show that vulnerability in a simple but beautiful way. Seeing my creative vision come to life is really exciting and I can’t wait for people to see it!”
Talking about the track, Precious explains, “‘My Eyes Only’ is a song about guarding your emotions and not wanting other people to see you vulnerable, especially in romantic relationships. The lyrics are a true and honest confession about how the way I want to be perceived sometimes contrasts with how I really am.”
Precious grew up in Sheffield in the North of England, where she began singing at the church where her father leads a congregation. A native of the streaming generation, she used the internet to discover Destiny’s Child, Brandy and Aaliyah who inspire her laidback 90s aesthetic; and poured over the performance prowess of Beyoncé, Billie Eilish and Lady Gaga – using this rich tapestry of influences to study how to become an artist to be reckoned with. After learning guitar at school and starting a girlband with her schoolmates, Precious started writing songs by herself, about issues faced by her generation – insecurity, social anxiety, navigating love and heartbreak for the first time – the result is a fully-formed, brilliant new voice who has already won over a legion of fans online, eagerly awaiting her next move.
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