SOFY – Bored In Colour (Pt.1)

Entering 2022 with just as much momentum as she left 2021, SOFY is here to stay with her exhilarating debut EP ‘Bored In Colour (Pt.1)’ 

SOFY sets out to explore the themes of 21st Century romance, social media, football and toxic masculinity in her EP, ‘Bored In Colour (Pt.1)’, with her witty humour and indie-pop propensity. In short, SOFY summarises; “It’s basically all about finding the magic in the mundane, celebrating the vibrancy and boredom of modern life in Britain. I love people and the different nuances of how we interact, especially in relationships, and I wanted to reflect on that as authentically as possible”.

Setting firm foundations for the release from the off, SOFY’s debut single ‘Strawberry Milkshake‘, released in September 2021. A song about “embracing your differences and just enjoying the ride” explains SOFY. The single gained a momentous amount of attention and was quickly selected as BBC Radio 1’s ‘Introducing Track of The Week’ gaining her the praise of influential radio tastemakers Greg James, Clara Amfo, Melvin, Ricky & Charlie, as well as multiple plays from Jack Saunders, the pioneer of new music and future artists.

‘Lads! Lads! Lads!’ came as the second instalment to the EP, at the start of November, and landed as another fine example of SOFY’s charismatic prowess. Taking shape around the theme of toxic masculinity, the single is a light-hearted probe at the very common behaviours of ‘lad culture’, relatable to many and made even more relatable by SOFY. In her own words she explains; “It was a totally off the cuff idea, inspired by a conversation I had with Robb and Amie (Gold Spectacles) after I showed them the ‘4 Lads in Jeans’ meme (see here)”. Alongside the audio, SOFY shared the music video for ‘Lads! Lads! Lads’ (here), a direct illumination of the observational lyricism within the track as it follows a group of guys on their evening antics. The thought-evoking capabilities of the release caught the attentions of BBC Radio 1’s Gemma Bradley, along with media tastemakers Notion, Wonderland and Earmilk – to name a few!

SOFY’s release of ‘Chameleon’, on 21st January 2022, the final teaser before the release of ‘Bored In Colour (Pt.1)’, is set to prove her utterly infectious energy. Immediately captured by her unaffected nonchalance, the single is a woozy narrative of a couple’s dispute leading to a break-up at a party. With scathing lyrics juxtaposed by playful production (from Gold Spectacles), the moment is captured to the closest degree of accuracy. “‘Chameleon’ (in relation to the other tracks) is the badly behaved cousin at Christmas, its straight up savage and it was so much fun to write. It explores how people can change their personalities in different group dynamics” SOFY explains.

Packaging together ‘Bored In Colour (Pt.1)’, singles ‘Game Over’ and ‘Sorry That You’re Mine’ will release with the 5-track EP. Exhibiting a slightly more vulnerable side, ‘Game Over’ see’s SOFY denote the emotions of being with someone new, “the awkwardness and anxiety you get in a new relationship when you don’t feel super comfortable”. Detailing a relationship further down the line, ‘Sorry That You’re Mine’ is the first track that SOFY ever wrote so it only makes sense there was a home for it in her debut EP. With the assistance of dynamic pop-funk duo Bad Sounds (here) on production, SOFY’s narrative is given a homely bed, she explains “It’s based around the lies you tell yourself to justify staying in a toxic relationship because you can’t face the alternative, even though the relationship sucks”. Last month, the track was heard for the first time when the BBC invited SOFY down to perform it at the prestigious Maida Vale for a special, one-off live session.

These two closing singles, although slightly more down-paced, not only show the sheer versatility in SOFY but also her innate capability to harness a spectrum of emotions and make them unquestionably relatable.

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