Global superstar Tones And I has released her new single “Won’t Sleep,” which previews her widely anticipated full-length debut expected to arrive this year. “Won’t Sleep” is available now on all streaming platforms and accompanied by Tones And I, Nick Kozakisand Liam Kelly directed official music video.
“Won’t Sleep” is an entirely solo composition from Tones And I, reflecting the inimitable idiosyncrasies of her signature style, highlighting her clever lyricism, unpredictable songcraft, and indisputable knack for a hook. Born as a personal antidote to the Lockdown doldrums, “Won’t Sleep” might just be the perfect soundtrack to reopening the world.
Elaborating on “Won’t Sleep,” Tones and I shared, “I loved writing this song and playing around with the production, the bass, and the drums. It’s a song about me and my friends staying home and partying through lockdown.”
Meanwhile, the music video continues what has become a tradition of highly unexpected and unforgettable visuals. Once again, she unveils another side of herself with no shortage of costume changes and unbelievable characters. WATCH HERE.
Of the video, she added, “When coming up with the creative for this film clip, I thought to myself, ‘Picture the most crazy thing ever’… and that’s what I wanted it to be. As with most of my videos, there are lots of prosthetics and different characters, and I had so much fun shooting it!”
“Won’t Sleep” follows on the heels of Tones And I’s recent single “Fly Away,” which stands out as one of her most personal, poetic, and powerful compositions. Originally released at the tail end of 2020, “Fly Away” has amassed over 160 million streams with Tones And I delivering performances of the song on Jimmy Kimmel Live! and The Ellen DeGeneres Show. This past fall, she recruited blackbear for the official remix of her 2020 hit “Ur So F**kInG cOoL,” the single version of which has surpassed 140 million streams and follows Tones And I’s standalone tracks “Can’t Be Happy All The Time” and “Bad Child.”
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