BODEGA ANNOUNCE NEW ALBUM “BRAND ON THE RUN”

NYC’s cultural commentators BODEGA have today announced Brand On The Run, a digital deluxe edition of their acclaimed 2024 album, Our Brand Could Be Yr Life, due out November 1st via Chrysalis Records.

The expanded edition features seven tracks, four previously unreleased, including “Cry When Yr Young,” a cover of the defunct New York band Milk Dick that Ben Hozie and Nikki Belfiglio used to played regularly in their early days as Bodega Bay, and three limited edition B-sides, including today’s first B-side single “Adaptation of the Truth about Marie.” 

“‘Adaptation of the Truth About Marie’ is an adaptation of the 2011 novel ‘The Truth About Marie’ by the Belgium novelist Jean-Philippe Toussaint,” notes Hozie. “As filmmakers get to adapt novels into movies, I thought it would be fun to adapt a book into a song. I took some liberties with the plot but the psychological thrust and dramatic situation are the same (a love triangle involving death). This song is paired with our A-side single ‘Tarkovski’ because that song was also written as a response to reading a book (Tarkovsky’s ‘Sculpting in Time’). The music video is a homage to one of my favourite pastimes: reading a good book in a warm tub.”

Brand On The Run is a collection of tracks that compliment Our Brand Could Be Yr Life. Like Our Brand, these songs are ‘remakes’ of songs from Ben and Nikki’s primordial group, Bodega Bay (2013-2016). Three of the tracks were B-sides to that album’s singles; “Adaptation of the Truth about Marie” pairs w/ “Tarkovski,” ”N.A.S.S.” (New Age Spineless Sophists) pairs w/ “City is Taken,” and “Cultural Consumer IV” pairs w/ “Cultural Consumer III.” 

Hozie continues, “Like ‘Our Brand’, this collection explores the existential crisis that comes with a life devoted to underground rock music. To complement our dissection of underground rock mythos, we explore various genres such as Madchester (“Myrtle Parade”), shoegaze (“Music Hall of Williamsburg”), jangle pop (“Adaptation Of The Truth About Marie”), no wave (“N.A.S.S.”), post-punk (‘Listen w/ yr eyes’), and glam (“Cultural Consumer IV”).”

The band have also launched their own ATM: BODEGA AT THIS MOMENT podcast on DSP’s with the first episode live today, with episodes set to appear weekly.

Our Brand Could Be Yr Life was released this past April to critical acclaim and three singles A-listed at BBC 6 Music. BODEGA previewing the record at seven unofficial SXSW parties, before touring the eastern half of North America, along with select EU and UK dates, including Wide Awake Festival, in London.

The band will return to the UK for further headline dates in the UK across October. A number of dates have already sold out and London’s show has been upgraded to EartH Hall.

BODEGA – LIVE DATES 

October 2024

10/15 – Nottingham, UK @ Rescue Rooms
10/16 – Leeds, UK @ Brudenell Social Club [SOLD OUT]
10/17 – Glasgow, UK @ Room 2
10/18 – Newcastle, UK @ The Cluny [SOLD OUT]
10/19 – Birmingham, UK @ Future Days at The Crossing
10/21 – Cambridge, UK @ Junction 2
10/22 – Sheffield, UK @ Crookes Social Club [SOLD OUT]
10/23 – Bristol, UK @ The Lantern
10/24 – London, UK @ EartH Hall
10/25 – St Davids, UK @ Boia Festival

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