A love song to the multiculturalism and many-faceted lives playing out in the North London neighbourhood in which the band are based, EnnieLoud’s ‘In My Room’ takes an appropriately diverse path to its beautiful realisation, blending Motown, trip-hop, psychedelia and clubland dynamics. The band purposely researched the stylings of legendary singers such as Aretha Franklin and Erykah Badu (check out Cassandra’s incredible vocal performance), the ambient grooves of electronic pioneers Portishead and Goldfrapp and the technical tricks and treats used by live DJs – drum and bass filters, synth arpeggiators, samples. To help forge this ambient pop gem, EnnielLoud employed producer Francesco Cataldo, and ‘In My Room’ was mixed to perfection in the USA by Grammy-nominated songwriter and engineer Beau Vallis (Kelly Rowland, Pharrell Williams, Lil Wayne, Snoop Dog).
Also celebrating the all-human-life environs of N22, the video to ‘In My Room’ – directed and produced by Parisian artist and film-maker Welcome X, alias Ben Kitoko – was shot on the district’s streets as well as the area’s arts hotel/social enterprise the Green Rooms Hotel. It is, as the band explain, “like a mini documentary: the people, culture, traditions, faces, colours, contamination – and the life of an emerging band in the north of London. The concept is be where you want to be, and express your art.”
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