Born in Morocco and based between London, Los Angeles and Casablanca, future pop star Ghita has already been tipped by the likes of Clash, PAPER, High Snobiety, Wonderland and Idolator. Now Ghita is poised to propel herself into the pop landscape in 2020 with the release of her new single ‘Out Of My Life’.
‘Out Of My Life’was produced by the Grammy-winning production team The Stereotypes, whose credits include BrunoMars and Cardi B. The song emerged unexpectedly during Ghita’s final writing session before Christmas. It started off as a reggae-influenced track, but Ghita’s piano-playing switched it to a ballad before it evolved once more to become a slick, dynamic pop banger. Ghita’s remarkable vocals are the track’s golden ticket to attention, as they convey heartache for what’s lost but also hope for what comes next.
That emotion is captured in the track’s accompanying video, which was filmed in London by Jimi Drosinos. It cuts between two narratives split by a short period of time. In the first, Ghita is in the midst of a romance that appears to be blossoming. Yet in the second they’ve clearly separated. Ghita runs errands around London, her star quality shining through with the help of a vintage Mercedes–Benz sports car.
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