London Experimental Pop Artist Giora Shares ‘POWER CANDY’, Announces FREEWAY EP

London-born and based artist Giora has unveiled their new single titled ‘POWER CANDY’ released on 17 April via their label Holypop. The track is the third single from their forthcoming EP FREEWAY, which is slated for release on 1 May 2026. As a multi-modal creative, Giora is a singer, songwriter, producer, performer, creative director and sound artist who has shared stages with the likes of Isabella Lovestory, Varg, Babynymph, Elisabeth Elektra, Puce Mary, Kelora and Felix Lee, while they’ve also received acclaim from tastemaker publications NOTION, CLASH and Wonderland Magazine. Giora has enthralled audiences at CREEPY TEEPEE Festival in Czech Republic, as well as KWIA in Berlin and Bike Jesus nightclub in Prague. Additionally, Giora has showcased their awe-inspiring take on experimental pop music all over London at venues such as Gossamer Fog, Spanners, Niche, Pocket Radio, The Divine and The Glory, while they were commissioned to craft sound installations which went on exhibition at Rich Mix and Stanley Arts in London. Giora also runs their own label Holypop, along with their live music event of the same name, which spotlights artists from the UK and European queer experimental scenes. 

Giora’s artistic journey started early when growing up in North London in the UK, taking lessons in classical piano, voice and music theory. As a teenager, they ventured into writing and performing their own tracks, joining a band in their teens. When Giora lived and worked in New York, they enrolled in orchestral composition classes at Juilliard which subsequently provided a solid foundation for them to teach themselves electronic music production. This led to the release of their 2023 critically acclaimed debut album It’s So Quiet But I Hear You. Giora‘s groundbreaking take on experimental pop music merges evocative melodies and thought-provoking lyricism with bold, avant-garde sound design. This sentiment is strongly mirrored with ‘POWER CANDY’, which was recently performed live in Berlin and Prague, and is sure to ensnare fans of Caroline Polachek, Oklou, Depeche Mode, Placebo, SOPHIE and FKA twigs. 

‘POWER CANDY’ was written by Giora and produced and mixed in collaboration with Czech producer Oliver Torr (Sunnbrella, Palmistry, Evita Manji), while it was mastered by Canadian film and video game composer Zac Tiessen. The track dives head first into the intricate and often convoluted push and pull nature of power dynamics. Lyrically, it’s a gothic love song which showcases a softer, more vulnerable side of Giora‘s artistry, creating an atmosphere of inescapable warmth and emotional resonance for listeners to ground into. Fuelled by Giora’s iconic vocals and poignant lyricism, the track is underscored by a kaleidoscope of striking synths, a breakbeat influenced chorus and a brooding electric guitar motif. 

Giora shared; “POWER CANDY is an experimental pop track about the seductive and addictive nature of power and the role of power games in human dynamics, creating a metaphor between candy and power, enjoying domination whilst simultaneously granting it.”