The NYC-born singer, performer, dancer and model Infinite Coles serves up a new banger today, a homage to 90s dance music that drips in his powerful, soul-stirring vocals, ‘BGM’ comes out today on Don’t Sleep/PIAS.
Brand new single ‘BGM’ stands for ‘Black Girl Magic’ and is about self-love in your skin across every divide. With Infinite’s bittersweet, yet uplifting lyrics that reflect his own journey and celebrate LGBTQIA+ culture. Central to the tune is the infectious hook “Don’t go crying to your mama. Cause you’re all alone. Don’t go crying to your papa. Cause he’s never home. Shine your light. Baby love your life. It’ll be all right this time”. The acclaimed producer and artist Zach Witness (Erykah Badu, Frank Ocean, Doechii) provides killer production once again, with classic house music piano chords and arrangements, the track cannot be ignored and is heading for high praise across playlists and dancefloors.
The gloriously colourful video for ‘BGM’ is shot on the streets of Puerto Rico. Directed by friend and key collaborator Robot Moonjuice (Skuzland, Fightclub NY), it visualises Infinite Coles performing the song in his ‘Black Girl Magic’ flamboyance. Oozing the vibrance, joy and soulfulness of vogue-ballroom culture, a powerful vehicle for identity and storytelling, we see a radiant Infinite joined by Puerto Rican dancer Stella, performing and voguing against the gritty, yet colourful urban settings.
‘BGM’ is Infinite Coles’ second offering from his forthcoming debut album to be announced soon, following up ‘Boots Ballroom C*nt Mix’ featuring Maleigh Zan & Julz, which was released earlier this summer. The tune is a love letter to both the vogue-ballroom scene and 90s dance music, produced by Zach Witness and featuring hot, rising star Maleigh Zan and celebrated ballroom choreographer and dancer Julz and hailed as “An anthem that serves as a manifesto in serving” by Clash.
Infinite Coles said “BGM is about loving yourself and the skin you’re in, no matter what colour or race. We are all magic, and we are all powerful. Growing up I worried about the opinions of others and feared being judged. Now I’m just in a space where I am unapologetic. The past few years have helped me grow so much and learn to love and accept myself. It’s made me fearless, determined. IDGAF. It’s authentically me. The video is Directed by my best friend Robot Moonjuice. What was supposed to be a vacation turned into work lol, but I loved every second of it. A lot of the art was made by us, from the jewellery to the hairpieces. The dancer in the video is my friend Stella who I met last year in Puerto Rico. There is more music to come from me and my debut album, stay tuned, I’m just getting started.”
Zach Witness said “BGM started as a jam in the kitchen of Robot Moonjuice’s Manhattan apartment. I made the track on the spot with a laptop and a small midi keyboard. It’s the first thing we ever made together. By the end of it, Infinite was laid on the floor in a pink bobbed wig and high heels recording the vocals. It’s a moment we giggle about to this day! What you hear is the result of a group of friends making music for the sake of being profoundly unhinged and queerly full of joy.”
Infinite Coles has been making a name for himself for some years now and is becoming one of New York’s most riveting modern music expressionists. He was raised by rap royalty and born into the family of multi-platinum rap icons Wu Tang Clan, Infinite is the estranged son of Ghostface Killah and the nephew of RZA. He first appeared on the scene in Dazed’s cult short film ‘Gang’, hailed as ‘Saturday Night Fever for the vogue-tumblr generation’, which led him to be sought out by XL Records supremo Richard Russell to collaborate on his Everything Is Recorded debut album, alongside artists like Sampha, Syd, Giggs, Ibeyi and Kamasi Washington, featuring on the track ‘Bloodshot Red Eyes’.
Infinite has had a turbulent journey, traversing personal battles and vulnerabilities that he faced growing up as a queer African American and a member of a rap dynasty. He released his debut EP ‘Destiny’ in 2021, a tribute to his late twin sister and enlisted some of the most respected instrumentalists and innovators, from Sampha, to saxophonist CKTRL and rapper-producer Wiki. The EP received high praise from NME, Crack, Mixmag, The Line Of Best Fit and Notion and connected far and wide with peers in the New York music scene and globally. Channelling his innate gifts for sonic experimentations and fearless approach to lyricism, ‘Destiny’ saw Infinite plant the seeds for his hotly anticipated debut album.
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Don’t Sleep is the Brixton based independent record company founded by Dean Bryce, the visionary A&R behind multiple Mercury Prize wins (Young Fathers, Speech Debelle) and the discovery of global dance music icon Peggy Gou. Don’t Sleep works with artists and creatives who push culture forwards.
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